Billy Hoekman
Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing.
Billy Hoekman frequently participates in expert panels and speaks nationally and internationally in universities and conferences. He also serves on the board of directors for multiple organizations, attends AAFCO meetings, and has published numerous articles. He is a trusted pet health advocate specializing in turning complicated nutrition concepts into plain English.
He lives in Lancaster, Pennsylvania, with his wife Emily, their daughter Maple, and their dog Huckleberry.
Blends Formulated by Billy Hoekman
Rabbit and Salmon Blend
This innovative blend consists of whole free-range rabbit and whole wild-caught salmon.
Our rabbit meat comes from free-range rabbits grown in New York. We use the whole animal to best replicate the diets of your pet’s wild ancestors. All processing is done in-house at BJ’s in the most humane way possible.
This blend is quickly frozen to preserve all nutrients. Each package is delivered frozen to your door.
Goat and Salmon Blend
This innovative blend features whole grass-fed goat and whole wild-caught salmon.
All our goat meat comes from grass-fed animals from local farms that raise animals for BJ’s Raw Pet Food in Lancaster, Pennsylvania. Our blends use the whole animal so no parts are wasted. We process all of our meats in-house at BJ’s in the most humane way possible.
This blend is frozen quickly after processing to preserve all nutrients. Delivered frozen to your door.
